Ralph Birnbaum - Resume Highlights

2015 on: Freelance technical writng and technical illustration for Standard Motor Products training classes.

Research Credit Group. Client interviews and technical report writing for Research Credit Group of Stow, OH. RCG is an accounting firm specializing in R&D Tax Credits and Cost Segregation studies.

Silver Valley Condo Association: We designed an all new responsive web site for the association that improves communications between the board and unit owners. The responsive web layout adjusts to PC monitor or smart phone, and everything in between.

2011-2013 - (two years-four months) Automotive Editor at ECS Tuning, a global seller and manufacturer of automotive parts and accessories for German cars, including VW/Audi, BMW, Porsche, and MINI. Responsibilities included writing ad copy, general web content, and white papers. Performed and documented installation and repairs on all German makes, photographing and illustrating the procedures and incorporating them in complete, interactive pdf tutorials using Adobe Creative Suite. (Dozens of these tutorials are currently available for free download from the ECS Tuning website.) Working with the staff videographer, wrote video scripts and recorded voice-overs. Working with the Research and Development engineers, test-fit and evaluated new products.

2012 - The Auto Emissions Bible - Co-authored with Sam Bell (2010 Cengage ASE Technician of the Year), this 300 page overview of auto emissions onboard diagnostics and repair strategies is written in plain language, and is suitable for educators, DIYers, and auto repair professionals. My role included writing copy, text editing, typeset, illustration, cover design, setting up ISBN, and complete book layout. Completed project sent print-ready to publisher. Available from,, and

2008-2014 - Technical illustrations: Standard Motor Products (includes art, animation, technical consultation for curriculum development of over a dozen new training modules and webinar presentations; all on cutting edge automotive technologies) - Also provided technical illustrations for Turbo Training course development

(2008-2010) - Publish/edit

(2008) Copy/art Goodyear training updates

(2007) Copy prep - 21st Century Diesel - five elearning courses for R.L. Fisher & Co./NAPA  - Copy/illustration automotive Basic Services elearning updates for NAPA-Goodyear

(2006) Copy/illustration - Emission Technician two-DVD set

(2006-2007) - Copy/illustration - California Mode 6 and Evaporative Emissions Systems Diagnosis - BAR-approved student manual for 2007 California Smog Check Technician Upgrade

(2005) - Copy/illustration - automotive Basic Services elearning for NAPA-Goodyear - Copy/illustration - WIX filters elearning Air Induction Systems

(2005) - OBD Monitors and Mode 6; Getting to Know the Automotive Lab Scope: Getting to Know the Automotive Lab Scope; Current Ramping; Troubleshooting Modern Ignition Systems.

(2004) - Copy/illustration/Flash - NYVIP CBT elearning - Copy/illustration Ohio One Training - Ohio EPA approved technician 7 part instruction course

(2003) - Copy/illustration four-part Automotive Filtration series - WIX filters

(2002) - Copy/illustration - OBD II Diagnostic Strategies

(2001-2002) - Copy/illustration - Silver Bullets (2000) and Getting to Know OBD II (2001), the only two books ever to win Motor magazine Top 20 Tool Awards. Getting to Know OBD II approved for use in emissions training programs by the following states: Alaska, California, Maryland, Massachusetts, Nevada, New York, New Jersey, Ohio, Oregon, Texas, Virginia, and Wisconsin. 

(1996-2000) - Copy/illustration - 12 complete NAPA - N.I.A.T. auto repair training courses (1996-2000): • Diagnostic StrategiesAutomatic Temperature ControlsModern Cooling Systems European Fuel SystemsAsian Engine Management I and IIOBD and Second Generation Scan ToolsOBD II No-Code DiagnosisMastering Fuel Injection System DiagnosisDIS • Auto Electrical and Electronics I and II (N.I.A.T. program CASE certified) • Designed NAPA Auto PhD training series (tabloid with video) including logo design and packaging - wrote video scripts and appeared on screen - content areas include: • Fuel Delivery Systems • Charging System Diagnosis • Sensor Diagnosis • Avoiding A/C Comebacks • Diagnosing Catastrophic A/C Failures • DMM Use • Air Bags • PCM Diagnosis • ABS Brakes

Editor/Technical Editor Import Service magazine (1987 – 1995)
Responsibilities included: Writing/editing articles for automotive trade publication (nationwide circulation 70,000), preparing editorial calendar, supervising contributors, graphic design and layout including preparation of step-by-step photographic auto repair sequences.

Real World Experience
Prior to becoming a magazine editor, I worked as an auto repair technician, working on all automotive systems in both domestic and imported makes. Certifications included ASE CMAT, Mazda Master Technician, VW Service Guild, and State of Ohio Certified I/M 240 instructor.

BA English with honors, Ohio University

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What Our Customers Think

For a decade, Turbo Training has been using Crooked River Writer for a variety of automotive illustrations, promotional material development, website design, and technical support. Crooked River has always been extremely professional, delivering top quality product in a very prompt timeframe. The quality of graphics is unsurpassed in our field and we will continue to use them whenever our needs dictate it in the future.

Bruce Amacker Owner, Turbo Training