Improving Web Copy

Web copy should get to the point. Say it fast. Keep it simple.

We grabbed this copy hot off the web. The company name is fictitious. Let's make this copy better.

Original copy: Sparkle Logistics Systems is a full-service contract logistics and consulting company that uses technology-driven solutions to integrate and simplify complex logistics operations.

Make it better: Sparkle Logistics Systems ships products and materials across the street or around the world. If you need affordable shipping solutions that ensure prompt, safe delivery with live tracking, call us.


Original Copy: Sparkle Logistics Systems provides solutions that deliver measurable value to customers. Our innovative thought, logistics experience, affordable solutions, and proven dSEC principles provide our customers with a competitive advantage through logistics excellence.

Make it better: Delivering parcels and products safely and on time is all we do. We have the tools and experience to get the job done; that's why we do it better.

Original Copy: Regardless of the size of your business, your industry, or your business challenges, Sparkle can help. We invite you to learn more about Sparkle and the value we deliver.

Make it better: Call us. Big business or small, we'll show you how to deliver your products safely, and on time. We don't just don't just shine, we Sparkle!

Cut to the chase! No need to use the word logistics three times in one sentence. Don't staple 35 adjectives to every noun. Use simple words in short, energetic sentences. Arouse interest and curiosity, then add detail. Don't run visitors away with blasst of unfamiliar technobabble, polysyllabic tongue twisters, and long sentences.

Our Services

  • You Have Choices
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You have choices. Words. Image. Video. Take your pick. Pick them all. We can help.

Web. Video. Print publishing.



Video creates interest and explains benefits with energy that cannot be duplicated by static media.


The Write Stuff

Think you don't need crisp ad copy? Think again. Words matter.


Show Them How

Clearly written tutorials explain product benefits, improve customer satisfaction, and cut down on support calls.

Experience Matters. We have decades of experience using words and images to promote products and services. Put those skills to work on your next project.


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Script Your Videos

Be prepared when the cameras roll with an energetic, engaging script. Scripting saves time and money.


Ad Vantageous Copy

Does your ad copy create intetest and increase sales?

Reach Out.  We can help you generate interest with newletters, posters, and brochures.



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Newsletters and emailings keep your name and products in front of your customers.




Print and interactive web brochures generate interest for business, and keep stakeholders in organizations and communities informed.

Customers Talk

"Ralph has the uncanny and extraordinarily rare combination of extensive technical expertise and graphic artistry. His ability to translate complex concepts into original animated or still artwork, as well as into easy-to-understand, straightforward English is a remarkable skill."

Charles Paul
CRPaul, Inc.