Blogger is where we throw around messaging concepts and explain why the words on your site can engage visitors, and turn them into customers.

Just sayin'.


Neologism Anyone?

Recently, I was asked to come up with a quick caption for an advertisement. The product? Shiny new Roundels for BMW vehicles, sold to replace road-weary originals.

In the end, a new word combined the product name and a desired feature.


Ad Vantageous Copy

Internet ad copy should arouse curiosity and interest, and generate click-throughs that drive sales. For over two years, I wrote daily ad copy for new products at ECS Tuning, a global supplier of parts and accessories for German cars. If your car is German-made, you need ECS Tuning.

Here are samples:

Where There's a Wheel, There's a Way
If Alzor 651 alloy wheels were any sharper, they'd come with a warning label.

The machined face and spoked design look great on any car, and their massive 18-inch diameter fills wheel wells, making a car on coilovers look even lower and longer. Check the product page for photos of VW and Audi cars wearing 651s in style, then check the price for a pleasant surprise. It's no misprint.


Improving Web Copy

Web copy should get to the point. Say it fast. Keep it simple.

We grabbed this copy hot off the web. The company name is fictitious. Let's make this copy better.

Original copy: Sparkle Logistics Systems is a full-service contract logistics and consulting company that uses technology-driven solutions to integrate and simplify complex logistics operations.

Make it better: Sparkle Logistics Systems ships products and materials across the street or around the world. If you need affordable shipping solutions that ensure prompt, safe delivery with live tracking, call us.


Press Releases press release should be both energetic and informative. Good ones generate interest, and move the reader to take action.

A simple Q&A format allows the reader to scan the content and find answers to important questions.

For Immediate Release

PTS Online Makes Training Armchair Easy


Our Services

  • You Have Choices
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  • Explore Your Options

You have choices. Words. Image. Video. Take your pick. Pick them all. We can help.

Web. Video. Print publishing.



Video creates interest and explains benefits with energy that cannot be duplicated by static media.


The Write Stuff

Think you don't need crisp ad copy? Think again. Words matter.


Show Them How

Clearly written tutorials explain product benefits, improve customer satisfaction, and cut down on support calls.

Experience Matters. We have decades of experience using words and images to promote products and services. Put those skills to work on your next project.


We Wrote the Book

The Auto Emissions Bible answers your questions about vehicle emissions and onboard testing. Get your copy today.


Script Your Videos

Be prepared when the cameras roll with an energetic, engaging script. Scripting saves time and money.


Ad Vantageous Copy

Does your ad copy create intetest and increase sales?

Reach Out.  We can help you generate interest with newletters, posters, and brochures.



Make sure your booth is the one that gets visited at the next trade show.



Newsletters and emailings keep your name and products in front of your customers.




Print and interactive web brochures generate interest for business, and keep stakeholders in organizations and communities informed.

Customers Talk

"Ralph has the uncanny and extraordinarily rare combination of extensive technical expertise and graphic artistry. His ability to translate complex concepts into original animated or still artwork, as well as into easy-to-understand, straightforward English is a remarkable skill."

Charles Paul
CRPaul, Inc.